Radio Starmaker Fund

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Orion Program Logo

The Board of Directors of the Radio Starmaker Fund announces the creation of the new Orion program, a funding stream dedicated to supporting music creation by members of the Canadian music industry who are Black, Indigenous, and People of Colour.

The Radio Starmaker Fund distributes private funds that provide “substantial incremental investment where the artist has established a proven track record.” However, racism and other systemic barriers may prevent applicants from qualifying for the established Starmaker programs. The Orion program was established to distribute these funds in a manner that lowers the barrier to entry for eligible Black, Indigenous, and People of Colour who have not yet met Starmaker sales criteria.

Orion is a “stepping stone” program. It will fund a broad range of activities to support racialized artists as they continue to develop and increase the audience and industry reach needed to apply to other Starmaker programs.

Orion is also a ‘living program’ made to be able to adapt to and reflect the Board’s collective learning, community feedback and industry change.

The program is comprised of the following elements:

  • Qualifying applicants are identified as Black, Indigenous, and People of Colour - if you are a band rather than an individual, the majority of the band must be identified as Black, Indigenous, and People of Colour.
  • You must show full-length or bundle sales of at least 1,500 units to qualify. A full-length release contains at least 6 unique studio recordings – not including acoustic re-recordings, remixes, versions, etc. – and at least 25 minutes of music. A bundle contains at least 3 unique, previously unreleased studio recordings – not including acoustic re-recordings, remixes, versions, etc. – and at least 9 minutes of music. They can be either physical, digital or equivalent streams (750 single track streams from a full-length release or bundle will constitute one sales unit toward the achievement of the minimum sales threshold, as will 5 downloaded tracks from a release constitute one sales unit). We will accept proof via Soundscan/Music Connect, manufacturing invoices and net sales reports from distributors. International sales, streams and downloads will be counted towards eligibility. Multiple releases from the previous 5 years leading up to the deadline for the round can be combined to show eligibility. Alternatively, if you have been nominated for a Grammy, Juno or the Polaris prize shortlist for a release from the last 5 years, you will be considered qualified for this program. You can just enter the release which was nominated, list the sales as 1,500 units and attach proof of the nomination.
  • Applicants with no previous approvals for this program or those that had their eligibility lapse will need to show current eligibility to our Manager, Finance & Administration, Michelle Farres (michellefarres@starmaker.ca) at least a week in advance of the deadline for the round in which you apply.
  • The application process will be as follows: you will enter your artist information into the Starmaker website. Those details are provided on the right side of our homepage under the links for “Getting Started”. After completion, you will then have the option to be redirected to this program where you will submit a one-page business plan/proposal. You will be able to include attachments to the proposal, elaborating on proof of eligibility, breakdowns of expenditures or other key information. Brief details on domestic or international activity and momentum should be included in the proposal to illustrate why your request should be funded.
  • Money can be requested for any music related expenses – recording, promotion, publicity, advertising, digital marketing, touring, videos, etc. The maximum overall request will be capped at $25,000 and artists will only be considered for one of these grants per calendar year. Please be sure to make the actual request in your application as opposed to just putting together a budget. We need to know exactly what you’re asking us to consider funding. Letters of support are not necessary to include.
  • Artists who eventually qualify for the main Starmaker programs will still be able to apply for this annual $25,000 grant.
  • All other Starmaker rules will apply.
  • Start your Application by signing in to your existing Artist profile or starting a new Artist profile.

Application Deadline

The application deadline for the current round of funding is 5:00 PM EDT, Thursday, May 20, 2021. The ability to file an application will be automatically shut down at that time, therefore please ensure that your application has been completed and submitted before this deadline.

Welcome to the Radio Starmaker Fund.

The deadline for applications being submitted is 5:00 PM EDT, Thursday, May 20, 2021. The Board of Directors will meet in June to make final decisions regarding funding for this quarterly round. Please sign up if you would like to receive our quarterly email blasts which advise you when the new round is open to accept applications, as well as on policy and program changes.

The website for the Radio Starmaker Fund is now back on-line and ready to accept applications.

New Details for Round 79:

Full-length Releases – the minimum time for a full-length release has been lowered from 30 to 25 minutes. A full-length release contains at least 6 unique studio recordings – not including acoustic re-recordings, remixes, versions, etc. – and at least 25 minutes of music.

Deluxe Editions – we will allow the inclusion of deluxe editions of a release in the count towards sales eligibility as long as there are at least 3 additional songs added to the original version of the release (remixes or versions of existing tracks are fine). If the applicant has already applied for the regular version of the release, they should not add the deluxe version into the system but you can include any sales or streams from the deluxe version should you re-apply under the original title. You will need to discuss the deluxe edition in the text of any new applications. In that case, the release date will stay the same as the original version and the same cap of 4 domestic marketing applications max over a 2 year period from the original release date will remain. If there were no applications submitted for the regular version of the release, then the release date for the deluxe version is what applicants should use as it will be the first release under which you apply for the title. You can include sales/streams from the previously released regular version when adding the deluxe edition into the system. All other rules around international marketing applications and touring applications will remain the same with the inclusion of a deluxe edition.

In order to avoid any potential issues around eligibility, applicants with no previous approvals for this program or those that had their eligibility lapse will need to show current eligibility to our Manager, Finance & Administration, Michelle Farres (michellefarres@starmaker.ca) at least a week in advance of the deadline for the relevant round. Applicants with no previous approvals for our other programs or that need to re-establish eligibility for our other programs will continue to need to show eligibility to our Vice-President of Programs & Applications, Jerry Leibowitz (jerryleibowitz@starmaker.ca) at least a week in advance of the deadline for the relevant round.

Start Your Application

Start creating an application by choosing one of the categories below. If you have previously started or submitted an application, please login to your account by entering your email address or username and password in the log-in box on this page. Applications for funds are project-based, however you will be required to provide additional information with regard to your artist, label and management companies.
Returning UserI have previously started or submitted an application and I want to login to my account.
Please note: applicants are not permitted to share their RSF account with anyone or use anyone else’s account to log-in. Contact Starmaker if you are trying to access an account which already exists in our system or have other questions related to accounts.
GoNew Artist / ManagerI am a recording artist or manager entering an application for myself or my group.
GoNew Record LabelI am from a record label making an investment in an artist or group.

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