Private Broadcasters in Canada have injected over $75 million into The Radio Starmaker Fund (fund) since 2001 as the sole source of funding. In addition Private Broadcasters have committed through transactional benefits and CCD another $42 million which will be distributed over the next several years. This funding is used to provide marketing and promotional support to help launch the careers of emerging Canadian artists. The fund is a not for profit corporation with a Board of Directors comprised of music industry experts and broadcasters, including appointees from CIMA and Music Canada and has become a foundational element in the Canadian music industry to help advance the careers of rising stars and boost sales of Canadian music.
Private radio is dependent on the music industry for the supply of Canadian recordings and the fund will be one of the means by which we create new Canadian artists that capture audiences and strengthen our Canadian music industry as a whole.
The Radio Starmaker Fund flows from the CAB’s suggestion during the 1997 Commercial Radio Policy Hearing that the existing benefits test be replaced with a minimum contribution to FACTOR/MUSICACTION and a new Canadian music marketing and promotion fund. The Commission, in December 2006 following its review of radio, endorsed the operation of the fund and further extended its mandate for the coming years.
The fund is dedicated solely for the English-language music industry. An equivalent program, Fonds RadioStar, has been created uniquely for French-language Canadian artists.
Radio broadcasters are the sole contributors to the fund through 3% of benefits payable for license transfer transactions.
The fund supports emerging artists with star potential from every region of Canada. The aim is to allocate funding in such a way that it has a direct impact on artists and supports their marketing and touring initiatives both in Canada and abroad in a way that will make a difference.
The fund supports a variety of marketing and promotional initiatives related to eligible Canadian music recordings, including radio advertising, that are key to developing the star status of Canadian artists. For complete details, see Funding Rules.
All applications are to be completed on-line via the Radio Starmaker Fund website. To view a copy of a sample application and to find out more about the Radio Starmaker Fund, please visit the website at www.starmaker.ca or for more information please contact the Radio Starmaker Fund at 416-597-6622.
The Canadian Association of Broadcasters and Canada's private radio broadcasters...
sole contributor and proud founding member of the Radio Starmaker Fund