Radio Starmaker Fund

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Radio Starmaker Fund Annual Report

2010 / 2011

Tracking Success |
Grant Allocation By Type Of Record Label

Success Fact: Dean Brody

Dean Brody

The Radio Starmaker Fund has played a starring role in Dean Brody’s “Trail In Life”. The domestic marketing and touring support has been extremely beneficial to the success of this project. As country radio embraced Dean Brody as their newest break-out star, the domestic marketing funds helped to reinforce and support the release with traditional and non-traditional marketing. This provided greater overall awareness in the market and fuelled retail support. The domestic touring monies made it possible for Dean to tour in all markets with his full band. As a result, his touring business has tripled over the past 2 years. “Trail In Life’s” extraordinary showing at the 2011 CCMA’s where it took home “Album of the Year”, “Song of the Year” and “Songwriter of the Year” speaks volumes about just how far Dean Brody’s career has progressed. The RSF has been an integral part of Dean’s ongoing growth and success for which we are extremely grateful.

Carla Palmer
Director of Marketing
Open Road Recordings

Tracking Success

We have established throughout the operation of the Fund a system of following up with our applicants to seek feedback on the impact of the funding. Statistics can only tell part of the story and we prefer to have specific and direct feedback from our applicants as to how they felt Starmaker assisted their goals. Throughout this report there are several success stories provided by our applicants that illustrates the very positive impact we are having on Canadian artists both here and abroad.

Grant Allocation By Type Of Record Label

Major
Labels
Indie
Labels
Quasi-Indie Misc.
Funding
Total
Total Approved Funding For Fiscal Year $415,476.72 $5,285,543.18 $525,256.20 $956,954.52 $7,183,230.62
% Of Total Approved Funding 5.79% 73.58% 7.31% 13.32% 100.00%