Radio Starmaker Fund

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Radio Starmaker Fund Annual Report

2010 / 2011

Application Evaluation |
Applications Submitted vs. Applications Approved

Success Fact: Jill Barber

Jill Barber

The Radio Starmaker Fund has been a vital component in the development and success of Jill Barber in Canada through its contributions to marketing and touring initiatives. The RSF funded marketing initiatives have assisted in accessing specific demographics that would have been unattainable without that contribution, most notably the ability to advertise in large circulation print magazines and daily newspapers. The program has been a great asset in expanding our on-line marketing presence, as well as allowing us to advertise on radio. The funding has also enabled the artist to retain both Quebec based and English publicists, greatly increasing her profile throughout the country. Overall, the Radio Starmaker Fund has enabled Jill Barber to access new audiences that have allowed her to not only increase sales of her albums and play to bigger audiences but also make a living playing her music.

Evan Newman
Director
Outside Music Label & Management

Application Evaluation

Applications to the Radio Starmaker Fund are evaluated on four major criteria:

  • The track record of the artist
  • The amount of money invested by the applicant and his/her label
  • The quality of the marketing plan, both the proposed RSF portion and the portion to which the applicant has committed through their significant investment
  • The amount of money the Radio Starmaker Fund has available for the round

In order to qualify for the Radio Starmaker Fund, artists are required to reach prescribed sales levels by genre and demonstrate a financial commitment to the marketing of their recorded project. For a detailed description of our criteria please visit our website at www.radiostarmakerfund.com. Furthermore, the artist must be a Canadian citizen or landed immigrant, a resident of Canada and the ownership of the master recording must reside with a Canadian company.

We continue to fund artists from a wide variety of musical genres and from every region of the country.

Applications Submitted vs. Applications Approved

# Of Qualifying Applications Submitted # Of Applications Approved %
Total Fiscal Year 376 335 89.10%